“Creativity is new thinking, new ideas, new ways of looking at things. Innovation is the introduction of the new: new process, new product. Design links the two. A designer wants to take creativity and take it to the end” – Sir George Cox, Designing More Innovative, Productive Businesses luncheon, Brisbane 24 November 2011

How do you encourage businesses to embrace design and creativity as a way to excel and to move forward? Celebrated UK design policy expert Sir George Cox recently came to Brisbane and did just that when he addressed industry leaders and senior government figures. Sir George Cox, a former Chairman of the UK’s Design Council, is internationally-known for his authorship of the revolutionary Cox Review on Creativity in Business, which explored design as both a cross-link between creativity and innovation, and as a crucial economic enabler and critical business innovator.

Drawing on findings from the review, Sir George Cox encouraged people to avoid the “complacent assumption” that had left the UK with a “poverty of aspiration,” making the country fall behind in comparison to the economic boom of China and India. Sir George Cox advocated us all to harness design and innovative thinking as integral tools to sustain and advance our Queensland industry and economy.

Sir George Cox’s talk drove home the catalytic benefits of the projects and activities under the Queensland Design Strategy, such as the influential role of the Queensland Design Council; the Queensland Premier’s Design Awards; Ulysses, the program transforming business through design; the transformational Asia-Pacific Design Triennial symposium Unlimited; and Design Mind, the online education resources of the Smithsonian Institution Cooper Hewitt Design Fellowship.

The lunch forum was hosted by the Australian Design Alliance, and supported by the Queensland Government through Arts Queensland and the Department of Employment, Economic Development and Innovation, Creative Industries Unit.

Read the transcript for Sir George Cox’s speech here.

Image courtesy of Sir George Cox.

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